Sopa Design Studio and Elita Milano muster 14 designers younger than 30 years old to voice the new creative generation living and working in the Bel Paese.
WHYNOT, is an exhibition of free thoughts and actions declined from a planning perspective. A shared space
where different visions and reflections on the project theme coexist, where every idea finds a way to be shaped.
The show, in its first edition, presents projects by young emerging designers, offering a glimpse of what ideas are maturing in Italian universities and design studios.



Gioele Antonello, Sara Battisti Ferrari, Jacopo Bonacci, Jennifer Carew, Laura Dal Molin, Antonio De Bellis, Francesco DiPietro, Stefano Di Primio, Chiara Gustinelli, Alessandro Nedrottti, Andrea Strata, Philippe Tabet, Francesco Toselli, Uncut studio.






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